By becoming the Master Franchisee for the UK and a SME business advisor in the South East, I bring 30 years of leadership and entrepreneurial experience to support SMEs facing the daily challenge of doing everything themselves. Having held executive roles across global organisations, built and sold companies, and navigated both turnaround and growth journeys, I understand what it takes to build sustainable success.
SMEs demand that you wear many hats: strategy, operations, finance, sales, and people. But no one can do it all, and more importantly, no one should have to. My role is to help entrepreneurs step back, clarify their goals, delegate with purpose, and reignite the joy of running a business. It’s about bringing structure to chaos, clarity to confusion, and performance to potential.
Tip from Donald:
“Build the team that makes you better. Growth starts when you stop doing everything yourself.”
I’ve seen it over and over again: great founders trapped in the day-to-day, struggling to scale because they’re stuck in the weeds. I bring practical tools, seasoned insight, and a proven approach to help them break through. Whether it’s preparing a business for sale, shifting to a SaaS model, or rebuilding a management team from scratch, I’ve lived it. My passion is to see others succeed with less stress and more purpose.
Personal note:
I’m a proud father of two, and I’m motivated to be a role model of resilience, growth, and integrity for them. I am passionate about fly fishing and team sports—both as an active participant and an enthusiastic spectator. Both have strong lessons and links to great business practice. When I’m not advising, you’ll likely find me by the water with a rod in hand, watching a match, or deep in conversation over what it takes to win.
By aligning with thexton armstrong, I combine my personal track record with a proven framework that delivers real results for entrepreneurs. It means I’m never alone—and neither are my clients. Backed by a network of experienced business advisors, we offer insights, accountability, and support that makes a real difference to owner-managed businesses.
Tip from Donald:
“To change your outcomes, you need to change your approach. What got you here won’t get you there.”
